Most owners manage their business without the benefit of understanding the sentiment of the marketplace in regard to all of the key dimensions of a company’s operating, financial and strategic standing. Further, so many companies grow based on opportunities that avail themselves instead of embracing a valuation-conscious strategy. As a result, we have developed a “diagnostic” advisory offering dedicated to assessing “what is” in regard to a company’s alignment with buyer preferences (which are highly correlated to best practices). This assessment includes a current valuation of a company. Owners only have benefit of this guidance at the time of a transaction event, which precludes an opportunity to address certain issues.